Twitter Toolkit for Marketplace Open Enrollment

Twitter Toolkit for Marketplace Open Enrollment

December 2017
ACE TA Center

Use the following tweets and associated graphics to promote key messages for Marketplace Open Enrollment and ACE TA Center materials on Twitter. Adapt the tweets to include your own hashtags and/or local links whenever possible. This toolkit features tweets for both consumers and providers. The tweets are organized in three categories:

  1. Resources to share with consumers before they enroll to address questions and get started
  2. Key messages for plan renewals and financial assistance
  3. Resources to share with consumers after they enroll to use their coverage and stay covered

Shareable tweets and social media images

C = Tweet for consumers; P = Tweet for providers

Right click the thumbnail images below to save the full size image to your computer.

Resources to share with consumers BEFORE they enroll to address questions and get started:

Get Covered for a Healthy Life - Consumer Q&A 


"Covered" social media imageC: Do I need health insurance? Can I get help paying for it? How do I enroll? Get answers here & #GetCovered http://bit.ly/2fMt5jA 

P: Do your clients living with #HIV have questions about #OpenEnrollment? Our fact sheet has answers! http://bit.ly/2fMt5jA

Preparing for Your First Enrollment Appointment

Get Ready to EnrollC: You’ve decided to enroll in a Marketplace health plan. Now what? Everything you need to know to get started http://bit.ly/2fwlggx

P: Assisting clients during #OpenEnrollment? Help them take the first step and learn how to get started & #GetCovered http://bit.ly/2fwlggx

"Are you covered?" video

"Covered" social media imageC: Confused about health insurance? Think it costs an arm & a leg? #WatchCovered to #GetCovered! http://ow.ly/OB4R306cGtJ

P: Watch and share! #OpenEnrollment videos reminding consumers to #GetCovered http://ow.ly/OB4R306cGtJ

"Know your terms" video

"Know your terms" social media imageC: Premiums, deductibles, co-insurance, say what? Watch now to brush up on your health insurance terms and #GetCovered http://bit.ly/2fhu6hQ

P: Health insurance terminology is confusing. Share this video to help consumers understand their plan http://bit.ly/2fhu6hQ

Can I get some (tax) credit?"Can I get some (tax) credit?" video

C: Think health insurance premiums are too expensive? Tax credits can lower your cost and make insurance affordable! http://bit.ly/2g1mMIb

P: Many consumers think health insurance is too expensive. Explain how tax credits can lower the cost today! http://bit.ly/2g1mMIb

Know your terms"Know where to go for care" video

C: Feeling ill? Need a check-up? Watch this video and learn where to go for the medical care you need http://bit.ly/2eNYvnd

P: There are many places consumers can go for medical care. Share this video & help them understand their options http://bit.ly/2eNYvnd  

Key messages for plan renewals and financial assistance:

The following tweets include key messages and associated images of ACE TA Center posters to support those images. Adapt these tweets to include your own call to action, such as "Talk to a case manager at our program." or "Contact us to learn more."

"My plan won't be offered next year"

My plan won't be offered next year.C: So your health insurance plan won’t be offered next year – don’t worry! Affordable coverage is still available. #EnrollByDec15 

P: Not all Marketplace plans will be offered again this year, but consumers can still find affordable health insurance! #EnrollByDec15 

"I thought I couldn't afford coverage"

I thought I couldn't afford coverage.C: Thought you couldn’t afford health insurance? Think again! The Ryan White HIV/AIDS Program can help. Talk to a case manager at our program.

P: Did you know the Ryan HIV/AIDS White Program can help consumers pay for health insurance premiums and #GetCovered? Contact us to learn more.

"My plan was going to cost more next year"

I compared optionsC: Health plan going to cost more this year? You can still find affordable coverage that works for you! #GetCovered #EnrollByDec15 

P: Plans might cost more this year, but consumers still qualify for financial help. Help them apply today. #EnrollByDec15 

"When I renewed my plan, I found out I qualified for more financial assistance."

I qualified for more financial assistanceC: Fact: You may be eligible for more health insurance premium payment assistance this year – apply and find out today! #EnrollByDec15 

P: Fact: Consumers may be eligible for more premium payment assistance this year – help them apply today. #GetCovered 

Resources to share with consumers AFTER they enroll to use their coverage and stay covered:

Making the Most of Your Coverage
Making the Most of Your Coverage

C: You’re enrolled in health insurance - now what? Check out this guide to start getting the most out of your coverage http://bit.ly/2eWrYZW

P: Share this guide with newly covered clients during #OpenEnrollment & help them make the most of their coverage http://bit.ly/2eWrYZW 

Stay Covered All Year Long

Stay Covered All Year LongC: You’ve enrolled in health insurance - now make sure you keep it all year! Use this guide to avoid losing coverage http://bit.ly/2fG9m03 

P: Keeping health coverage is just as important as enrolling! This guide can help clients maintain coverage all year http://bit.ly/2fG9m03